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Tim Wallace reveals what is going to happen in his Tallinn workshop (04.01.2016)
Tim Wallace is a noted photographer whose photos circle around commerce and advertisement industry. Over the past decade, Tim Wallace together with his company AmbientLife have worked with a who's who of automotive royalty, from Jaguar, Aston Martin and beyond. Tim’s work is highly sought after, and this is driven also by his string of awards including International Commercial Advertising Photographer of the Year, and the acclaimed UK Motor Industry Car Photographer of the Year award. His ability to capture shots that showcase not only a car as it appears visually but also its sheer personality and soul, are much sought after.
Tim's work has been published all over the World and he has been referred to as one of most creative photographers within his specialized field of commercial automotive photography.
How does the schedule of April 10th look like in the car photography workshop?
This workshop is first and foremost an opportunity to learn through practice
Explaining how we work with the location and deciding on positions to shoot,
Explaining how we decide on the angle and position of the car,
Taking through the equipment and points to consider
Looking at how we can make use of available light to get some captures and create images
Looking at lighting and how this can impact our scene
Working with just one light, how we can do that and the techniques of how that is achieved
Looking at potentially adding further light to the scene to create the capture effect
Demonstration shoot
Attendees then shoot
Moving onto to looking at ‘detail’ and how we can isolate party of the car detail using available light and position to get great images
Looking at how adding one light can affect this
Demonstration shoots
Attendees shoot.
Review
What can we learn from the technique of car photography?
Car photography is complex in its nature and the biggest issue to overcome along the journey is light falling onto highly reflective curved surfaces. The work of Tim Wallace is globally recognised not only because of his works’ highly creative style and his talent but Tim is also very well known for achieving much of his photography ‘in camera’ with the clever and adoptive use of lighting.
There are many forms of car photography within the industry from the fast action dynamic shooting of racing through to the brochure and billboard work that focuses on well presented overall car shots and detail photography of the cars features. The way that we light and shoot a car changes the feel and view of it hugely and in this intimate workshop we look at many of these different aspects and how we can work with light and our camera / lenses to get the emotional feel and capture that we want to achieve.
Shooting on location together, we will look at locations, how we choose those and what impact that can have on the overall feel and final results that we achieve. How to place the car within the environment, what choices we should consider and why. We will be looking at the impact of shooting at different distances and positions as well as choices of focal length and aperture and how these can impact on our final images.
Tim will demonstrate and guide you through how we can use lighting one location to totally change a capture and the overall final feel of a image. We experiment with flash lights, modifiers and natural light. We will work with a single strobe head and look at shooting dramatic, almost studio like quality photos. The day will also involve building up complex lighting setups using multiple heads with different modifiers in action to ‘build up a scene’ shooting in camera as well as alternate techniques that can be used to the same effect for those that may only be able to work with one or two heads in their normal day top day shooting.
What to bring with you?
Tim will be offering guidance and advice throughout and you should bring our own camera equipment as suggested below as you will be shooting alongside Tim and putting into practice what you learn.
This workshop will be both dynamic and exciting and it is a rare opportunity to spend time with a seasoned professional car.
Digital SLR
Lenses – Suggested focal range of 28mm to 180mm
Memory cards
Tripod with ability to go low to ground
Laptop with Photoshop should you wish to edit also on the day
Notebook and Pen
Neutral Grad filters
Cable release
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